I have found great value in hilton points especially with the promotions they run, right now current quarter with double points and points and points redemption you can get 25 pts per dollar for stays, yes i know it can take upto 50k pts for a free night but at 25 pts per dollar per stay it adds up real fast, also they have two types of credti cards one by amex that can help you achieve gold/diamond and one by citi that can be churned over and over