Originally Posted by
TWA Fan 1
Not only that, but CO had also been coasting on the fumes of the stellar reputation it had rightfully gained under Gordon Bethune, milking it to the max for years while relentlessly gutting the soft product.
Quite so; brand perceptions take time to alter. A lot of people still thought of CO 2005-2012 as the "from worst to first" airline, even though things were degenerating in the post-Gordo world. A lot of people still think of US as a nasty, grubby, bottom-feeding little airline, but I've had some great experiences on US in the last 12-18 months.