I've often wondered why they seem to place so much value on the cc. I assume it's the "selling" of points to Chase is easy money.

But the Hyatt VISA is so weak. The only "double points" opportunity with this card is for "Hyatt spend". So guess where the only place I use my Hyatt VISA is ? Hyatt isn't selling a lot of points to Chase on my behalf.

And having their credit card doesn't drive more of my business to Hyatt. I have the card because I stay at Hyatt, not the other way around. So they haven't sold me more rooms due to the card.

The primary reason Hyatt won me over from HHonors was the Gold Passport program (I also like the Hyatts more, but with smaller coverage than HHilton, it's a "wash"). The points I earn on cc spend doesn't come close to matching the points I used to get for Gx and other bonuses. If those bonuses were dropped in favor of selling points to Chase, then Hyatt has intentionally left me holding the short end of the stick. That doesn't exactly leave me feeling "more than welcome".

Add to all this is that since getting my Hyatt VISA, I now have a Chase Sapphire. With Sapphire, I get double points on hotels and many other "spend types". Guess which card I never leave home without ?
And I can exchange Sapphire points 1-to-1 for Hyatt points. Hyatt could end up selling Chase more points from my Sapphire card than from their own VISA

With the Sapphire card, I now keep my Hyatt VISA only because, once a year, I can get a cat4 room for $75. I consider the extra bonus points that the card gives me on Hyatt promos as a small amount of icing on the cake.
I really have very little incentive to use, or even keep the Hyatt VISA.
And in my example, I'm at a loss as to how Hyatt benefits from offering this card.