When might Hyatt know enough about what the cc is doing for them...
...in terms of stay loyalty per se with Hyatt to possibly cause a course correction with Gold Passport?
At this point, no one can doubt that the credit card has had a big impact on Gold Passport. The supposition: Before Hyatt jumps back into the loyalty game as we know it can - or if they ever do - they want to see what the card is doing for them, both in terms of uptake and retention, stay spend as well as cc spend. Stays may be secondary to card loyalty, but, again, the question here is what is it going to take for them to get back into the room-filling hotel loyalty game. How many customers add Hyatt stays? How many (more) add enough stays that they would retain Platinum? How many additional customers grow into Diamonds? (And how many non-cardholders are lost?) Likely, such data can be easily queried. How many months or quarters?
Several participants in this forum know how such questions are dealt with in the industry -- even at Hyatt. Agree with the supposition? If so, when do you think Hyatt might respond in Gold Passport? Even if you don't agree -- when do you think we might see any change in course from the one we've seen since the card was introduced?
Last edited by Firewind; Apr 8, 2012 at 8:58 am