erroplan worked because it sideswiped Air Canada. They didn't know what hit them, and as Rupert Duchesne acknowledged, they hadn't worked through all the implications of the cutbacks they had made and they had done a miserable communications job.
It wasn't simply the website that made a difference, it was the publicity generated after errorplan's newsletters started appearing in MLLs across the world, followed by the website. If those who are disgruntled with UA and US want to make an impact, they need to develop a creative strategy.

Remember, don't get mad, get even.

[This message has been edited by Academic (edited 09-02-2002).]