Are business travelers in Cleveland more price sensitive?
I am an MBA student at Case Western doing research for United Airlines on the profitability of the Cleveland hub. As part of our project, we are looking to test whether business travelers in the Cleveland area are more price sensitive than in other regions and whether that could be affecting the product mix and profitability for United. As a member of the Cleveland business community, do you believe that your emphasis in booking business travel is on departure time, number of layovers, price, loyalty, or some other factor? Is it also possible that there is just not enough volume of potential business travelers in Cleveland to help it maintain its hub status? Please let me know your thoughts.