Originally Posted by SingaporeJoe

To KU104 and ft101:

I'm not sure whether I can agree with you on this one.

First, even if the ICE video is played shortly after wheels-up, it is still highly distractive. I'm pretty sure I'm not the only one whose objective on night flights is to go straight to sleep, skip all the food and drinks and such. As such, over a period of time, the video + all the other announcements become very irritating. Yes, I am often asleep while the plane is still on the ground [and often I am also surrounded by other sleepers] and while the crew is usually very careful not to disturb the sleepers, the same can't be said of the announcements.