Targeted? Not targeted? If it wasn't public before, it is now.
There's a full page ad on p 96 of the print version of the current Departures magazine promoting the offer.
We could tell you how much we appreciate you, and how much Platinum can really do for you, but we thought it would be far better to simply show you. So we've arranged a complimentary night's stay at selected Starwood Resorts around the world ...