Here's Randy's response to this question from the 1/17 Chat.
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">
techgirl
? - When will the airlines institute levels above their current top tiers to recognize the ultra frequent flyers?
Randy Petersen
Never......there is rule among the airlines that the higher the ultra flyer, the more difficult it is to satisfy at any cost. If you see anything it will be off-the-record and only personal benefits. Programs these days are for the mass markets. Surely the idea that some 50-60% of miles earned come from non-flight activity will give you the big picture. One of the things most people don't understand is how well involved the rest of the airline is in providing and supplying the benefits of a typical frequent flyer program. Did you know that the reason that Midway was kicked out of AAdvantage was because the pilots union voted not to recommend renewing that AAdvantage contract with Midway..... Again, the numbers are too small to make it worthwhile to support in the long term. Get used to someone knowing your name from reading the manifest on board and that's enhanced customer service....
</font>