Interesting concept to advertise for EK. I can't recall who/when but a telecom company ran a similar ad a good decade ago.

On a side note, did anyone notice the continuity error at the 25th second? A clear shot of the photographer carrying a Canon 1Ds Mark III, then a couple seconds later he appears to be mirrored (the camera is showing as a left hand SLR, also the ring tattoo on his right finger became his left)!