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Old Mar 25, 2012, 6:25 pm
  #1091  
pitbulllover
 
Join Date: Mar 2009
Programs: Delta DM, American GLD, Marriott Gold, Hilton Gold
Posts: 177
Originally Posted by AA_EXP09
He was probably purchasing full Y /discounted J fares.
Those come with many benefits that should only be had on the flights that he took, not flights that he would take after those flights.
I.e.ability to use SWU
150% MQM.
This member is probably at least a GM, if not PM.
AA is doing another promo for HVCs with AAirpass.
HVC on AA is Concierge Key, not AAirpass - that is a whole other program.

Fact: Most companies are now focused on targeting, acquiring and retaining those customers that add most to the bottom line, not necessarily volume. That is above and beyond the airline industry.

Fact: Those that are truly HVC (think beyond Medallion status) on DL rarely invoke most of the advertised benefits of Medallion status (SWU usage, comp. upgraded, free bags, etc.). It makes sense to add a level that recognizes and adds true benefits to these people.

Most of the people on this thread that are complaining are likely those that are already complaining of bloated elite ranks. I don't get that, but that is a whole other thread to begin with.

Many current 'elites' are NOT profitable to Delta. They pay for subsidized tickets (LUT) and demand all the benefits. The former may add to revenue, but the latter further takes away from the bottom line. I'm not sure why that is so hard to admit and/or comprehend.
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