Sure - - Here's a cure: Increase employees pay by 20 to 25%, and hike fares by 15 to 20%. I'd be happy to fly free in coach (and for the record - - I usually DO fly in coach) on all my trips if I were making more money. I took a 25% pay cut to leave my job in oil and gas, just so I could go to work for an airline and fly free (and sometimes fly in FIRST for free).
I also take pride in offering unsurpassed customer service. In 2 years, I have accumulated 26 letters in my personnel file from passengers complimenting my service skills. I want to accumulate MORE letters. I want to please MORE customers. I am only valuable to my company when I please customers. BUT - - I also don't put up with unreasonable jerks (usually once-a-year flyers) who think they can scream and belly-ache their way to FREEBIES.