The more TRAFFIC to any site the better for advertisers. 2 months ago Randy told me what the banner ads bought in and what the site cost him nett apart from that. That figure sounded pretty high, but may have included a costed staff component, I do not know, and it was not my business to pry too much. Anyway, the nett cost of the site he seemed entirely comfortable with, due the valuable resource to him personally, and his various areas to allow "instant" feedback on new ideas and concepts, and to see and monitor how feelings run on regular plans.
I often click on the banner ads, as I know they generate renue. Hopefully some others do the same!? I do NOT like the pop-up ads though of any kind, in any Forum, and as I recall Randy has posted here saying he too hates them, they anonoy him too, and he has asked his vendor not to include them on FlyerTalk.
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~ Glen ~