Although some of the 4 & 5* in Europe charge a fair bit for breakfast (I think it was 35 euros per person in Spain earlier this year) the breakfast really became brunch, with plenty of options, delicious espresso coffee, champagne, cooked to order eggs, fruit, cheeses, breads and pastries and even told by staff to help ourselves to a bottle of water or pop and some fruit 'to go' as we left. I'd guess I could easily spend the same on a mediocre breakfast, a mid morning pop and snack, and lunch. A 35 euro breakfast that keeps you going until the evening isn't a bad investment in my book.