I find the AC safety videos really bad in some ways. I mean, who in real life puts a small backpack in the overhead and their rollaboard under the seat in front of them? I will admit it's better than seeing Jeff Smisek's smug face spewing marketing spin on UA... and it certainly beats Chinese airline safety videos/demonstrations as well. I like the soft images and relaxed voices on AC's safety video (which I think reflect Canadian values) but other than that, they're uninspiring.

I like the TK safety video as well, it's actually even better than NZ which I used to think was the best.