Originally Posted by
SouthWesterner
I find it quite interesting that they appear to be fully integrating the "Le Club" functionality into the main accorhotels.com website. Could this lead to the long-awaited ability to book pre-paid rates with points, or would that be too much to hope for?
It might be the next move, as Accor clearly set its marketing and loyalty programs to international standards, and is now a seperate company from Edenred (part of the reason to use cheques instead of points).
If Accor improves its Sofitels (more luxurious properties, more destinations, club, pool) and its loyaly programme (like InterContinental Royal Ambassasor), I could be one of their most loyal customers (like the quality of service at Accor hotels, but not a big fan of their design and location).