Originally Posted by
PVDtoDEL
Revenue management has a very specific job - to maximize revenue. A pretty decent job of this can be done by applying what you read in a textbook - not much innovation or critical thinking required.
You've got to be freaking sh!tt!ing me.
That right there is spoken like someone who has next to no real world professional experience in any industry, let alone aviation. Any professional worth his salt in any industry will tell you that what textbooks "teach" you pales in comparison to what you learn by doing. Besides, if you think there's not much innovation or critical thinking required in revenue management (or any middle management role in Aviation), then I'll respectfully suggest you stop blogging about the industry ASAP.