"Luxurious" surroundings! LOL....they must not mean the 757s.

I think "first on, first off" is just a summary of the FC benefits...nothing special for being full-fare.

PS I love the upgrade to First option that shows a picture of food...considering the flights I'm about to book each are less than 1.5 hours so it will be a snack basket. This will really fool the non-experienced First flyers...