FlyerTalk Forums - View Single Post - New delta.com fare search format
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Old Mar 13, 2012 | 9:01 am
  #36  
trek87
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Count me among those who don't like the redesign of the search results pages at all. I thought that the previous version was a lot better than this one (although, neither seems to want to show me flight options that I know exist, so it seems no improvements on how the data are retrieved were made). Not seeing the connection information and other flight details without additional clicks is a huge mistake. I almost can't use the website for shopping for flights anymore, and I just use ITA/Kayak, since I don't trust that the website is giving me all of the flight options and the lowest available price.

I think that part of a successful online sales model is to allow a customer to make a purchase in as few steps and as quickly as possible. This has certainly been part of the success of Amazon with their one-click ordering and streamlined checkout process.
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