So I was in Dubai last week and having lunch with some folks. One of them mentioned that "a reliable source" had advised him that EK were considering dropping their fares system wide.

When? is anybody's guess. Why? Because according to this source, competitors have a much harder time gaining approval to increase/decrease prices than EK does.

Does it sound viable or even credible? Maybe.

Does it provide them with a competitive advantage? Probably. It certainly bolsters their cash registers (like the global 10% sale did) and gets people to act more quickly given the incentive...

I'll see if I can dig some more...