FlyerTalk Forums - View Single Post - North of expected? MVP's now qualify for instant upgrade on value fares???
Old Mar 12, 2012 | 2:30 am
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ANC RED-EYE
Ambassador: Alaska Airlines
 
Join Date: Feb 2008
Location: ANC, SAP
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North of expected? MVP's now qualify for instant upgrade on value fares???

Perhaps I missed the announcement and the discussion on flyertalk, but I noticed this today on the elite levels and benefits page MVP section:

Effective for tickets purchased after February 28, 2012: Unlimited** Complimentary Upgrades anytime on qualifying fares (Value Fares booked in S, or B, or Full Flex fares booked in Y), or 48 hours prior to departure on other fares. Qualifying Mileage Plan number must be in the reservation.
Interesting, so they added restrictions to the MVPG guest upgrade certificates to eliminate discount fare upgrades, and then add instant upgrades on Value fares for MVP's. So...the end result is an attempt to sell more higher (instant upgrade) coach fares...
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