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Old Mar 5, 2012 | 5:02 pm
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CO777DAL
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Originally Posted by mw362
I would imagine that the margins on alcoholic beverages are significantly higher than that of on board food items. A drink is the lowest cost tangible thing to give away.
Bingo! There you have it. A mini cost $7 bucks these days on UA. I can go to Goody Goody and get a whole bottle (750ml) of Jack or Absolute for the cost of 3 minis. The cost is much lower for these than food. Food cost more to make so UA losing less giving away mini which they probably pay next to nothing for. I wouldn't be surprised if UA is getting the minis for a buck or less.
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