misstree: Ontherun recently made an interesting post on the United board about how much revenue UA's Mileage Plus program brings in and how successful it's been for the company. Take a look. I'd also encourage you to share your idea with the powers that be at your airline. I'm sure they'd love hearing your feelings on their most loyal customers. Could do surprising things for your career as well. Cheers

oops - just see that ontherun posted it here before I originally finished this.

[This message has been edited by letiole (edited 12-31-1999).]