Misstree:

Times have changed wether we like it or not, I'm sure that there are some who would like it if the Frequent flyer programs would go away, but the consumers wouldn't stand for it. (Remember the consumers, they are the ones responsable for revenue)

In the 'ol days F/C was the domain of those who paid for it, as well as employees, and people in the travel industry. Otherwise the only way in was when coach was overbooked, and the gate agent could select someone who appeared like he or she belonged there.

I would suspect from your attitude that you are employed by a major airline that has not had any "near death" experiences.