I still slip up and refer to "Fresh Fields" and "Boston Chicken." You get used to calling a company by one name, and when it gets rebranded for whatever reason, if you're still doing the same business with them, and going to the same place to do it, well, it just takes a long time to un-learn the old name. That's the same reason why "Crestar Bank" took so long to exit my vocabulary.

My mom still calls Macy's "Hecht's."

I never really understood why it's such a big deal, except with Fresh Fields becoming Whole Foods, or Hecht's stores being bought by and rebranded as Macy's; at least in those latter cases, someone could be confused when you tell them to meet you at Fresh Fields and they've got no idea where to go. If someone tells me they're flying "US Air" it's not like they're going to turn around and go home when they find only "US Airways" signs at the airport.