Originally Posted by
James Cridland
How legal can this be, in all seriousness?
Of course it is legal. bmi currently have to operate as a competing airline to IAG and carry on under a business as usual basis. The same reason why they are offering flight sales, bonus mile promotions to current DC members etc.
If you sign up, will you get 1,000 miles? Yes. Can you use those 1,000 miles plus any you earn in the short term? Yes.
On what grounds do you think it is illegal then? The ASA certainly won't give two hoots about it either from an advertising / promotional basis either.