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Old Feb 13, 2012 | 12:39 pm
  #250  
Traveloguy
 
Join Date: Jun 2002
Location: London, UK
Programs: BA Gold(OWE), QF LTG, MR Plat, IHG Spire, Hertz PC
Posts: 8,156
Originally Posted by Singapore_Air
It seemed more of a general vague comment. If Star Alliance do know what's going on they haven't communicated that to the front line. Ways to fill bmi's hole included: a side agreement with bmi to keep the feeder, increasing flights to the UK, looking at new alliance partners in the UK (well, there's only VS).

They do accept that the loss of bmi greatly dents Star Alliance's value proposition.
What exactly did BD offer *A towards the end? I'm sorry but as someone who actually flew BD metal regularly up until last year, I'm now of the opinion that towards the end there has been very little value it offered to the alliance as a whole.

London whilst one of the prime destinations in the world is also becoming a lower yield destination simply due to the competition that now exists in the market. BD did not appear to offer anything that you could not get with another carrier instead.

I've enjoyed some of the BD staff over the years (lounge girls especially), loved the FF programme, but at the end of the day, BD is a shadow of it's former self and has become increasingly irrelevant in today's market. As much as the mid-haul strategy could have worked had this been a different point in time, it sadly did not partly due to troubles in the oil rich world.

Last edited by Traveloguy; Feb 13, 2012 at 2:34 pm
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