The guy has something unique enough that people are willing to pay in advance for it, and he books much of his revenue early in the year. It's a new and interesting idea in an industry that has a great deal of replication and failure.

If you don't like the idea of season tickets, you don't have to buy them. There were more than 8,000 people trying for 950 tickets on Saturday, so the idea appears to have been a success.