I was able to register for the offer and received the email
Background: I was flying 100-150 or so segments per year. Atleast 125K EQM. Some on deep discount fares, some not.
Last July I switched all my business to United, and only have one remaining rezzie on AA. The only thing I can think of is that its targeted to those who suddenly had a big drop in their revenue pattern.
It's a good strategy to get someone to reconsider their loyalty. The double award miles will be great for my international travel planned in the Spring