And in plenty of smaller communities I will take the Choice property over the unknown local every time. It is true I may be missing out on some great independents, but even when checking in at 1:00AM with just a little bit of Flyertalk or Tripadvisor research I can usually get a perfectly fine bed for the night. Except for the lack of a Diamond F&B benefit, I really like the Cambria brand as compared to its competitors. I do hope Choice carefully manitains the brand standards of that flag.