Originally Posted by johndoe123

I received a letter from chase telling them my opt-in preferences may have changed (I do not know if it was due to the 5 year limit on the online opt-out or me going back to the opt-out site and changing my preferences), and I was able to check "please send me marketing offers on credit cards" and mail or fax it back in.

Although I think you will find, few credit cards go back and do pulls to get updated preferences -- it's just not worth the hassle. For the few that opt out, they just mark them off the list for 5 years and be done with it.