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Old Feb 4, 2012 | 5:37 pm
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flying for gold elite
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15 Years on Site
 
Join Date: Jul 2007
Location: DCA
Programs: UA 1MM Gold, Hhonors Gold, Bonvoy Gold, IHG Platinum
Posts: 553
BF Debranding?

I am not sure if this was a fluke or intentional but I flew over the other day on UA 99 in BF and noticed some subtle changes. The menus were the newer PMUA style and did not make any reference to BF. The menu choices and presentation were still in traditional BF style, however. I noticed the headrest covers that had BF printed on them were completely missing. Additionally, the clips that hold the silverware were blank (not rubbed off) where they previously had the BF logo on them. The blankets and pillows remained the same old BF ones but I do not think it would be worth throwing them out yet. Has anyone else been noticing this quiet debranding?
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