If talking to Fiji call center requires a special cultural orientation (which is not known to most of us in the N. Hemisphere) to order a ticket without 10 days of errors, then isn't Lufthansa/Swiss shooting themselves in the foot?

Sure, they're saving pennies, but aren't they pissing off lots of passengers?

I'm sure Fiji is a wonderful place to vacation, but I've learned I don't like them doing my booking and billing (They charged me $250 Swiss service charge instead of $20).