At this point it's by invitation only. Presumably some of this is to build up demand. The instant elite status on CO, DL, TW, and US is all mid tier. I would guess they are buying the miles in some form. Not sure what they are trying to prove with this product, but it does have a dedicated phone line with prompts, reps, etc. 1-877-877-0987. The guy I spoke with was pretty arrogant, which was sort of unnecessary. If you enjoy being talked to like you're a piece of dirt, give them a call. I have an Amex platinum card. fly nearly 200,000 miles annually, run my own business, and serve on the board of a good sized public company...and I don't seem to qualify.