When I was working in HK profit wasn't an issue, but they still kept bringing up the cost of J (maybe CX had something to do with it....). I think that everyone's just looking at finances and making sure they are sustainable. A pretty easy thing to cut is J travel.
Anyways, I did not enjoy all of those flights all over the place, and I'm young. Business travel at first was great, but then it really started making life a lot tougher for me, especially being based in a foreign country.
Now I've got a much better situation and don't feel that I'm being used as much.