So on a flight in CW upper deck from LAX-LHR a couple of weeks ago, I left my Kindle in the laptop drawer. Called the helpline a few hours after realising and they could only suggest to call 'Bagport', the lost property group in LHR. Of course, it hasn't shown up there.

Firstly, I fully accept that my personal items are my responsibility and BA gives you a reminder to take all your personal belongings with you before disembarking.

That said, if you do happen to have a moment of forgetfulness after a long flight, they are next to useless in helping to recover things. Their policy is for you to call the airport's lost & found department. If it's not there, they aren't helpful in any way at all. I don't expect them to go on a manhunt for my stuff, but a simple call to the contractor that cleaned the plane would have been helpful.

I really think that, especially in the premium cabins, they should go a bit 'above and beyond' for their passengers. I would also think they'd be concerned that either their lost property procedures aren't working as intended (or the item would be at bagport), or there's a thief in the chain somewhere. Mine doesn't seem to be an isolated incident either looking back on flyertalk. BA didn't even log the details of my case (which insurers require). Luckily in this instance it's just a Kindle, although the files on there that I don't have stored anywhere else are the main reason I want it back.