I find this post quite interesting. One man's meat
etc...
I can't bear KLM or AF, so it's just a taste thing perhaps. There is no rule that says if you are British you must like BA. It is a shame that what is quite a customer-centric form of marketing seems to have backfired for the OP - I cannot think of a single airline that has called me up to the desk to wish me a good flight (or similar) as I have not travelled
with them in business/first class before and I have flown with quite a few
The odd thing about this little story is that the LGW crews are usually very enthusiastic, helpful and most un-surly.