People get weirdly attached to numbers. Back in the 80's a friend moved to LA area. His lifestyle was somewhat like Charlie Sheen in "Two and a Half Men". The phone number he received spelled "the stud" which of course he thought was the greatest thing in the world. Then after a couple years he wanted to move to San Diego but couldn't bear to lose the phone number, so he actually stayed in LA for a few more years just to keep the number!

(Follow-up to the story... today he's a middle aged guy in his second marriage and drowing under alimony payments, kids' college expenses, and a big mortgage... and probably wishing he had the old lifestyle and number back!)