Originally Posted by Wisconsin

I always think there is an advertising angle from the limited selection on board. To this day I still go out of my way for Alterra coffee because I tried it first on YX (in an styrofoam cup with the Alterra logo on it) and liked it. The same goes for Fat Tire beer on F9 for me; if I am enjoying the service on the flight and the flight itself, I will get a favorable impression of a product served. It would be nice if F9 would highlight more Colorado and Wisconsin food and drink, but if I was, say, Usinger's or Sprecher Brewery (sorry I don't know Colorado examples) I would be knocking on F9's door to see if they wanted to carry my product. (That Dietz and Watson sandwich looks good BTW!)