FlyerTalk Forums - View Single Post - Luxury Hotel Marketing loses sight of reality?
Old Jan 20, 2012 | 12:05 pm
  #76  
Kagehitokiri
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Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,871
reduced room information to emphasize/add nonroom stuff - 2 examples >

http://www.preview.fourseasons.com/m...lla_with_pool/
http://web.archive.org/web/201008110...lla_with_pool/

http://www.preview.fourseasons.com/s...bedroom_villa/
http://web.archive.org/web/201007291...bedroom_villa/

.com/pdfs/[hotel]/meetings/hotel_facts/quick_reference_guide.pdf (format for reference)

edit - and now theyve started taking down info they HAD on the new website - offer starting rates

theyve also never had dates for offers?

not sure they always have min stay either

***

heh - kiwi collection advertisement with picture of the top villa at laucala >
expert advice
exclusive perks
insider deals
special offers on luxury hotels
view offers
latter four not available for laucala (giving them benefit of doubt on "expert advice")
top villa is €18K-€26K/nt
base rate is €3.3K/nt
on kiwi only north and fregate are more expensive
only 1 other hotel besides those 3 is above $4K/nt (in the world)

Last edited by Kagehitokiri; Jan 22, 2012 at 9:28 am
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