Can't imagine why you'd assume that price has anything to do with it.

To be honest it is by far the best Argentine branded coffee I have yet tasted....much better than the usual suspects like Cabrales and even the overpriced muck from Cafe Martinez. It is the first coffee I have tried that has a similar taste to the US brands.

My only complaint is it is a touch on the soft side for me but I can get maximum strength from it if I make it cowboy style. At only 56 pesos it really is miles ahead of the competition. I urge you to get down to Disco to buy some and give it a try. Report back and tell me what you think.