Thanks a lot for the insight Jan@Bru. Perhaps Lufthansa Group should consider setting up a board of directors of their HONs!

I am appreciating your view as well as the view of SN, very much wondering how it will turn out.
On the pro I could say that Africa in 2012 is not Africa in 2001. One must acknowledge that Africa has come into the picture (even if only from a commodity boom point of view) and that they will have an enormous population growth over the next decades (the continent will double it's population to 2 billion by 2050). The problem for trading with Africa was always mostly access - with IT and expanded travel possibilities this has become possible. Also, if they can reach about breakeven level on the BRU-JFK leg and get the return in Africa, it could of course boost their market share and increase profits.
On the con I could say that there such airliners as ET, MS, SA, as well as that the market BRU-JFK is already sufficiently served by competitors.

Interesting to see how it will develop!