I just got started in 2011 but in some ways I feel addicted. I can't wait to get on my computer first thing in the morning to see if there are some fare mistakes (so far none since I've been looking) and at the end of the day to see if there are any great new credit card offers.
I look at it as a hobby and also a little like a second job BUT I have to be very, very careful because I'm self-employed and I know in 2011 it was eating into my work schedule.