American Airlines Selects E.piphany E.4(TM) to Soar above the Rest in Customer Satisfaction

E.piphany Provides American Airlines with an Integrated Solution to Personalize Interaction with E-customers

SAN MATEO, Calif., Dec. 20 /PRNewswire/ -- E.piphany, Inc. (Nasdaq: EPNY) today announced that American Airlines (NYSE: AMR) has selected the E.piphany E.4 E-commerce Reporting and Analysis solution to enhance personalization efforts on its web site, AA.com(TM). The E.piphany E.4 system has a suite of analysis tools that will pull together data from web logs, airline legacy systems and third-party providers of demographic data, providing American Airlines with insight on the individual needs, behavior, and profitability of the on-line AAdvantage(TM) member. Armed with this knowledge, American will be able to improve personalized offerings, products and services to its most loyal customers.

"At American Airlines, we have been acknowledged as having the industry's most popular customer loyalty program. And while we appreciate these accolades, the most important thing is the satisfaction of our customers," said John Samuel, vice president of Interactive Marketing for American Airlines. "That's why we continue to develop new ways to treat each customer according to their individual needs. The E.piphany E.4 system will help American Airlines recognize these differences and provide an engaging member experience on AA.com."

"We are very pleased that American Airlines, which has one of the world's largest travel awards program, has chosen E.piphany's integrated solution to bring together disparate information from throughout the enterprise to provide a single view of AAdvanatage members," said Roger Siboni, president and CEO of E.piphany, Inc. "The E.piphany E.4 system allows large organization such as American Airlines to obtain valuable insight into customers' individual needs and behavior enabling them to focus on finding new ways to serve the online AAdvantage customer."

About E.piphany

E.piphany is the provider of real-time analytical applications that create a single enterprise-wide view of the customer enabling insight and personalized action across all touch points. The E.piphany E.4 system is designed to help companies establish, maintain and improve customer relationships for the new customer economy. The E.4 system is an integrated suite of software solutions that enable companies to profile and analyze individual customer characteristics and preferences and then leverage that information to drive marketing campaigns and individually tailored products and services.