Sorry, but I'm not sure I can agree, Ken. Granted it's complex and not simple. I'm not cruncing the numbers or saying the marketing does not work. Yet we're talking here, as I understand it of awareness vs accessibility.

If you are interested and/or know the rule on BA fares (eg also SQ), you buy the right one or do not. You are NOT prohibited from obtaining it. That is the key, as I see it!