Coconuts - FF programs are available to all, not a bunch of people who get a piece of paper in their mailbox. What is the definition of targeted maketing "getting out of hand"? It seems that you are saying that it is good, unless done too much, but I have a hard time figuring out what too much is, and what the threshhold is.

I think that we all like un-targeted marketing. Hilton's targeted marketing was well received last year. But it was well received specifically because it was available to anyone (who found about it). And since we all benefited, we loved it. But when the same promotion appeared this year to be available only to some people and not to all, NJDavid led the revolt.