I agree on Jacobs. I used to favor their company when they were Jacobs Suchard, before the Kraft takeover. Globalization indeed! But I truly do like Jacobs Kronung. Just had a cup a few hours ago. Very smooth, flavorful, and a decent "kick" without wiring me through the roof. I used to enjoy Tobler, Milka, C'ote D'or, and other Jacobs Suchard treats when I visited Europe. Many stores in Canada have C'ote D'or. One of my favorite dark Belgium Chocolates.
Horton's. Hmmm. I really can't recall any china or flatware (silverware). I think it was plastic still, but I may be wrong. I just did not pay attention when I was in their recent "UPSCALE" restaurant.
The smell you describe. To me, it's frying donuts. I don't eat that stuff... well, 99 percent of the time. Once in a blue moon I'll have a donut, but it's a VERY rare treat. I try and stay healthy. In the US there are many Wendy's and Horton's in one building, so you have fryers going big time.
Their coffee, to me, is decent. I like it. It's actually a bit too strong. But perhaps that's the way the T.H. establishments I've been in have brewed it. Although you'd think it would be standardized.
When I'm cruising the QEW in Ontario, I frequently stop at the rest areas and enjoy some Horton's brew.