Jacobs is 'Germany's most loved coffee'. It is a solid prodoct both for home and commericial use, and in fact the facility in Neukölln (Berlin neighbourhood normally more well known for social issues and poverty) is the largest which Kraft owns. (Yes, yet another product of globalisation)
http://www.tagesspiegel.de/wirtschaf...5607522-2.html
Tchibo has become rather variable (or my tastebuds have changed) for home use. Their commercial product is still fine, but they have developed and reformulated some of their product lines for new markets over the years. The yellow package popular in central and eastern Europe for instance I find tastes rather stale, and a recent new product flat and bitter.
Question for you OP about Tim Hortons:
1) Do they also have chinaware for their non 'to go' orders? If as you say they are developing a concept with fireplaces, etc I would think that it would encourage use of non-paper product. Starbucks used to offer this up but I find it more difficult nowadays (in Germany the reverse is true; often getting coffee 'to go' is a novelty)
2) Do they charge less for 'to go' vs 'for here'? In parts of Europe and even in some of the micro-chains I have tried in Canada there is a price reduction for not taking a paper cup. In France as well as some other areas it is the reverse - 'to go' may cost less than taking a seat and staying.
3) What is that smell?! A few posters have mentioned the smell of Tim Hortons, and not in a positive way. This week I actually got out of a car, was hit with an unpleasant smell, and looked up to find myself outside a Tim Hortons. In airports I have to give them a wide berth. The usual smell to me is stale cooking oil combined with cheap roasted coffee, but sometimes it smells like they are disposing of their (overused) oil. I'm genuinely curious, because I notice an unpleasant odour around Kamps, the cheap bakery chain which is taking over much of Germany and destroying the quality of baked goods. Kamps smells very different, but still has an odour I associate with poor quality ingredients and/or lack of cleanliness. The Tim Hortons odour is very different, but I still find it extremely unpleasant.