It is tacky and ugly looking indeed. But what's branded about it? Branding is more than physically labelling, painting a brand.

The clutter destroys all visual. It's quite a shock to be yelled at by an unrelated gaudy display as one walks up to one's gate. It scream juvenile. The feeling you get from a familiar look of your aircraft as you walk up to a gate at an outstation airport has value, which is lost on those who thought of the idea. By the age of three, my son, could identify major airlines by their logo and colour scheme although he couldn't read or write. I don;t think he would recognise this as a Jet Airways aircraft.

ANA had some of its aircraft painted with Pokemon things in the 90's. The only good thing about it was that my pre-pre-school son loved it,

On the other hand, it might appeal to new branded (brand conscious) Indian travellers. whose brain does not conjure up the normal image of Jet aircraft without the clutter.