I understand that target marketing will be capable of getting smarter. But I don't think that's the point of Randy's editorial. Please re-read it. The point is that even if they manage to get the offer only to their target, the target blabs about it on the internet and then you and I call our programs and demand the same offer. What should the programs do at that point? Cave in and give it to us costing them millions, or say sorry and dissappoint their loyal customers. That's the point of the editorial, at least how I read it. Not if if they are technically able to limit the target.

I'm of the opinion of if I hear about it and qualify under the same terms that the target person received, then I should be given the opportunity to participate as well.